Cadore is an historic Italian region, located in the northern province of Belluno in the Veneto area. The land lies entirely within the mountainous area of the Eastern Dolomites.
Cadore was the “incubator” for Italian eyewear. The first frames factory was founded in Calalzo long ago in 1878 by Angelo Frescura and Giovanni Lozza. Over the years, many industrial and artisan companies relating to eyewear sprung up to create an industrial district.
In a kind of “recurring cycle of history”, right from here, where Italian eyewear had its origins, the journey begins again with a great challenge. And in accepting the challenge, we begin by looking to the source, to mother nature, to the magnificent Dolomites, a UNESCO heritage site.
To understand the value of the MIC collections and grasp the meaning of the entire project, you must go there, to the base of the Mountain, breathe the sharply pungent morning air and watch the sun turn the rocks to glowing pink; you must walk the silent paths among the forest trees and become drunk with the scent of resin and humid earth. You must listen.
Attention to detail and the allure of the local identity are constants in the MIC collection. In fact, the eyewear bear an iconic element on the hinge in honor of the unmistakable profile of the mountain.
